Broker · Hayden & Bach

I’m Joe Goodman. I read every line before you sign.

  • 25+ yearsin California real estate
  • 150+ dealsclosed across California
  • Licensed brokerCalifornia DRE #01300057
  • Hayden & BachThe brokerage I founded and run

What experienceshould do for you.

Experience matters when it helps you make a better decision. My job is to look past the photographs, ask the questions that need asking and explain your options plainly, before you sign anything. Sometimes that means negotiating hard. Sometimes it means taking a closer look before we make an offer. Either way, you’ll know why I recommend the step.

From the Valley to Hayden & Bach.

California has always been home

I grew up in the San Fernando Valley and studied at the University of Hawaii. Before real estate I ran my own piano store in Los Angeles, and I spent a lot of time with musicians and people in the music business. Many of those friendships stayed with me.

Joe Goodman playing a grand piano on a concert stage, from his film

Then real estate

Real estate became the next chapter. I founded Hayden & Bach, and I still like the part of the job that brought me here: sitting down with people and working through a big decision together. I’ve closed deals through the 2008 crash, COVID and every market since.

Joe Goodman in a linen jacket, leaning on a concrete wall inside a modern home

A license you can look up

My California broker license is DRE #01300057, under my legal name, Joseph L. Goodman. Hayden & Bach is the brokerage I founded and still run, and the license link on this page opens my public record with the California DRE.

Joe Goodman, broker, in a navy suit
Media

Joe and Slava,
on camera.

Short films about homes, buyers and the business of moving. The ones with me come first.

How Slava and I met.

Joe & Slava

“No agency matched us. A street in Long Beach did.”

Slava had just moved to Long Beach and was sitting at a sidewalk café with a coffee and a real estate book. I stopped to talk, and the conversation turned into a working relationship. He runs your deal day to day, from the first call to the keys. I read every offer and contract with him, and we stay on it together until the keys change hands.

Slava says “The Slava House” sounds better than “The Joe House.” I agree.

Joe Goodman

Joe Goodman

Broker · DRE #01300057

I bring the broker’s license and Hayden & Bach, the brokerage behind every deal I run with Slava.

  • Founder and president of Hayden & Bach
  • Raised in the San Fernando Valley
Slava Ploshkin

Slava Ploshkin

REALTOR® · DRE #02323623

Slava runs every deal with me, from the first call to the keys: the search, the showings, the offer, the negotiating and every escrow deadline.

  • Works with you in English or Russian
  • Built Explore, our live MLS search
  • An audience of 10 million for the homes we sell
More about Slava

What my clients wrote.

5.0 on Zillow · 4.9 on Google for our teamAll reviews

“Joe is an amazing realtor. His combination of spot-on intuition and knowledge of market trends, both current and historical, are one of a kind. Not to mention perfect negotiation skills. Plus, he loves what he does! I would work with Joe again in a heartbeat.”

codyjarrett7Bought a home in Littlerock · Zillow

“Joe sold our family home and helped my Dad find his forever home. Joe was very attentive and helpful through the whole process. I highly recommend Joe Goodman and his team.”

sconte72Sold a home in Arcadia · Zillow

“Joe has exceptional knowledge of the market and is excellent in deal negotiations. I am impressed by his commitment to his craft and thankful I was able to benefit from it”

charles h duncanBought in the Hollywood Hills · Zillow
Joe Goodman

Let’s talk about your next move.

No pitch and no pressure. Tell me what you’re weighing, a sale, a purchase or both, and I’ll tell you plainly what I’d do in your place. If now isn’t the time, I’ll say so.

Joe Goodman · Broker · DRE #01300057Hayden & Bach · with Slava Ploshkin, REALTOR® DRE #02323623